Some known publishers who have signed up with Brave include The Washington Post, Vice, The Guardian, and more. Users who have BAT can also choose to automatically contribute their BAT tokens to publishers based on their attention spent on the website or to manually tip them. Publishers also receive a share of the BAT if they are able to retain quality users, while advertisers get better returns on their advertising funds by being able to reach quality audiences who are willing to pay attention to ads.

As users browse the web and opt into advertisements on Brave, they are rewarded with BAT for their attention. Why is Brave Browser interesting?īrave browser’s value proposition is its privacy-centric advertisements which does not track users, and that they are only opt-in.

The utility token was integrated into the browser and launched officially on it managed to raise $35 million. The Basic Attention Token was co-created by Eich and Bondy. Following that, Brave browser launched in 2016 with its key feature of ad and tracker blocking. for their Brave Web Browser.īrave Web Browser was first founded in 2015 by web pioneer Brendan Eich (creator of JavaScript and former CEO of Mozilla Corporation) and CTO Brian Bondy. Who created Basic Attention Token?īasic Attention Token (BAT) is a cryptocurrency issued by Brave Inc.

Built on the Ethereum blockchain, and embedded into the Brave browser - it is an incentive token built into the browser to reward all players in the ecosystem - the user, advertiser and publisher. Brave’s advertisements are privacy centric (does not track the user), and are opt-in only (you only see it if you choose to).Īnd that’s where the Basic Attention Token (BAT) comes into play. And the answer lies within Brave’s unusual, yet respectful approach to digital advertising. A very common question when it comes to Basic Attention Token (BAT) is: “Why would Brave Browser need a token (BAT) for this?”.

Basic attention tokens